Green Marketing & Greenwashing

Green Marketing is something that, before taking this class, I completely believed was an 'all good' idea. Although most green marketing can be a great, productive theme to marketing, it is green-washing that ruins it for everyone else. Greenwashing is a way the marketing companies can in a sense 'cover up' a product or service by throwing the Go Green in your face and hiding all the negative attributes. I found a great Link from Greenpeace that entails their introduction to STOP Green-washing! Click here and you can see what I'm referring to...http://stopgreenwash.org/

An Example that I brought to class in concerns to Green Marketing was,

Coca-Cola's Highway Ad that ACTUALLY absorbs air pollutants!

And a example of Green-washing is also as follows,

Nestle's idea of a GREEN product...well it is 15% Green, does that still count?

The articles this week speak to these ideas of green washing and green marketing. Benz (2000) speaks about greenwashing in concern to the lexicon. This is when two German environmental groups formed two separate political parties looking into eco-consciousness.