Communicating Environmental Advocacy

The communication of environmental advocacy is something that I think varies from every age and demographic. This first picture is one that I can remember from my first stages of environmental communication...

As I have grown up, I now understand ads like the one below. At a young age I definitely would not have realized that this was communicating environmental advocacy. I would have noticed the pretty turtle and connected it with a sense of the 'zoo' or a stuffed animal...never a personal attack to a major corporation. Just food for thought...