Happy Halloween Everyone!
This week I came across a great website in which gives eco-consciously halloween costumes. My favourite which includes a Green-Washed idea where you totally dye yourself green, and wear a T-shit that you write on it saying "all natural", "safe for the environment", "eco-friendly" and then you carry a paint bucket and paint brush...and alas you are Green-washed!!
Take a look and enjoy your Halloween, I hope to see some dressed up like this next year :)
http://greenlifestylemagazine.net/issue-2/eco-conscious-halloween-costumes.php
Communicating Environmental Advocacy
The communication of environmental advocacy is something that I think varies from every age and demographic. This first picture is one that I can remember from my first stages of environmental communication...
As I have grown up, I now understand ads like the one below. At a young age I definitely would not have realized that this was communicating environmental advocacy. I would have noticed the pretty turtle and connected it with a sense of the 'zoo' or a stuffed animal...never a personal attack to a major corporation. Just food for thought...
As I have grown up, I now understand ads like the one below. At a young age I definitely would not have realized that this was communicating environmental advocacy. I would have noticed the pretty turtle and connected it with a sense of the 'zoo' or a stuffed animal...never a personal attack to a major corporation. Just food for thought...
Consumerism/Materialism and Environmental Communication
This week we are talking about consumerism/materialism and environmental communication. At first glance I had to admit that this topic peaked my interest. I enjoy fashion and to some extent am a fairly 'material girl' but after sifting through some of the articles this week by wonderful authors such as Good, Huang, Lasser & Salvador my thoughts slightly have been altered.
Tim Kasser's article, The High Price of Materialism speaks to how consumerism and materialism affects our everyday happiness and psychological health. This article, (when I was reading it through) all I could think of was certain situations where I could do nothing more than relate.
I came across this picture and all I could do was grin, knowing how terribly related I felt towards this topic.
Tim Kasser's article, The High Price of Materialism speaks to how consumerism and materialism affects our everyday happiness and psychological health. This article, (when I was reading it through) all I could think of was certain situations where I could do nothing more than relate.
I came across this picture and all I could do was grin, knowing how terribly related I felt towards this topic.
Green Marketing & Greenwashing
Green Marketing is something that, before taking this class, I completely believed was an 'all good' idea. Although most green marketing can be a great, productive theme to marketing, it is green-washing that ruins it for everyone else. Greenwashing is a way the marketing companies can in a sense 'cover up' a product or service by throwing the Go Green in your face and hiding all the negative attributes. I found a great Link from Greenpeace that entails their introduction to STOP Green-washing! Click here and you can see what I'm referring to...http://stopgreenwash.org/
An Example that I brought to class in concerns to Green Marketing was,
And a example of Green-washing is also as follows,
The articles this week speak to these ideas of green washing and green marketing. Benz (2000) speaks about greenwashing in concern to the lexicon. This is when two German environmental groups formed two separate political parties looking into eco-consciousness.
An Example that I brought to class in concerns to Green Marketing was,
 |
| Coca-Cola's Highway Ad that ACTUALLY absorbs air pollutants! |
And a example of Green-washing is also as follows,
 |
| Nestle's idea of a GREEN product...well it is 15% Green, does that still count? |
The articles this week speak to these ideas of green washing and green marketing. Benz (2000) speaks about greenwashing in concern to the lexicon. This is when two German environmental groups formed two separate political parties looking into eco-consciousness.
Nature-Tourism & Ecotourism
'Anthropomorphizing' - Interpretation of things not human. This week we are talking about the communication of nature-tourism and Ecotourism.
This link is to a website that specifically speaks about environmental communication of many areas. It is a great space to find research or just keep up to date. It was brought to my attention by one of my Professors...whom I will have to keep their name private for confidentiality purposes.
IECA Website http://environmentalcomm.org/
This link is to a website that specifically speaks about environmental communication of many areas. It is a great space to find research or just keep up to date. It was brought to my attention by one of my Professors...whom I will have to keep their name private for confidentiality purposes.
IECA Website http://environmentalcomm.org/
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